Milk Life · 2014
Milk Life — 'Milk has 8 grams of high-quality protein. just living life.and milking it.' (basketball)
Release year:2014
Campaign:Milk Life — MilkPEP successor to the Milk Mustache campaign
Collections:Milk Life (2014–2020, ads without a mustache)
Printed tagline:Milk has 8 grams of high-quality protein. Which could be the difference between just living life.and milking it.
Subject:Teen basketball player mid-air under hoop, milk-splash arc (same hero photo as milklife-004)
Campaign:Milk Life — MilkPEP successor to the Milk Mustache campaign
Collections:Milk Life (2014–2020, ads without a mustache)
Printed tagline:Milk has 8 grams of high-quality protein. Which could be the difference between just living life.and milking it.
Subject:Teen basketball player mid-air under hoop, milk-splash arc (same hero photo as milklife-004)
Notes
A second Milk Life execution built on the 2014 basketball ‘protein’ image, with a new headline — “Milk has 8 grams of high-quality protein, which could be the difference between just living life… and milking it.” — over the tagline “Start every day with the power of protein.” milklife.com; © America’s Milk Processors.