Milk Life · 2015
Milk Life — 'Big protein. Big value. Win win.' (value message, superhero boy)
Release year:2015
Campaign:Milk Life — MilkPEP successor to the Milk Mustache campaign
Collections:Milk Life (2014–2020, ads without a mustache)
Printed tagline:Big protein. Big value. Win win.
Subject:Boy in PJs leaping over sofa, milk-splash cape
Campaign:Milk Life — MilkPEP successor to the Milk Mustache campaign
Collections:Milk Life (2014–2020, ads without a mustache)
Printed tagline:Big protein. Big value. Win win.
Subject:Boy in PJs leaping over sofa, milk-splash cape
Notes
2015 value-message execution. Visible in the ad: 'milk life' wordmark on green band, boy w/ milk-splash cape, milk-splash glass, 'About 25 cents for an 8-ounce glass.8 grams of high quality protein', 'Start every day with the power of protein.', (c)2015 America's Milk Companies. Distinct from milklife-007 (different tagline/body/branding block).