Healthy Weight with Dairy — “Watching your weight? Look in the fridge.”

Beyond the Mustache:this piece carries no milk mustache.

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America’s Dairy Farmers & Processors · 2003

Healthy Weight with Dairy — “Watching your weight? Look in the fridge.”

Release year:2003
Category:Healthy Weight with Dairy advertorial
Collections:Beyond the Mustache
Times published:1
Type:Advertorial

Notes

Advertorial launching the Healthy Weight with Dairy program (October 21, 2003), signed America’s Dairy Farmers & Processors, pointing to healthyweightwithdairy.com. The program sell sheet says it ran in Time, Newsweek, People, Good Housekeeping, Parenting, Reader’s Digest, Glamour, USA Today, The New York Times, The Washington Post, the Chicago Tribune and the Los Angeles Times. No milk mustache or got milk? logo. It may be the fall-2003 lead-in to the January 2004 ad “New Resolution to Watch Your Weight?” (extra-390).

Issue: National magazines and newspapers, fall 2003

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Healthy Weight with Dairy — “Watching your weight? Look in the fridge.”

Embedded in the MilkPEP/IDFA/DMI Healthy Weight with Dairy program sell sheet (milkpep.org, via the Wayback Machine).

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