Beyond the Mustache:this campaign carries no milk mustache.
CMPB· 1990s
Mr. Miller / the wheelbarrow
Release year:1990s
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Television commercial
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Television commercial
Notes
Two children refuse milk, believing it is for babies, and cite their elderly neighbor Mr. Miller who never drinks it. They watch him reach for his wheelbarrow and his arms tear off, his bones having gone brittle. Then-Governor Gray Davis publicly disliked it and asked whether it could be taken off air. Already logged in the main archive as out of scope; it belongs here.
Image: still from an upload of the commercial, which uploaders title “Bones” (1999) (YouTube).