Peanuts

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Main • #328

Peanuts

Release year:2011
Category:Main campaign
Collections:Main Campaign
Times published:1

Notes

MilkAdMan main campaign number; see Placements for issue evidence.

Main image

2011 Peanuts Halloween chocolate-milk campaign image

Tagline verbatim: 'Your Trick. Their Treat. This year, milk is dressing up as the perfect Halloween treat: chocolate milk.' Characters in Halloween costumes wearing CHOCOLATE milk mustaches. Noted as the first time in FIFTEEN YEARS all the main Peanuts characters appeared together in a US print campaign.

source / image page direct image

Credits

Photographer / credited image source:Charles Schulz

How certain the credit is:A — agency-side archive metadata

credit source

More images of this ad — click to enlarge

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Official USDA 2011 Appendix G — Charlie Brown & Friends

Format:Official campaign artwork embedded in USDA Appendix G· English

Image object extracted directly from the official USDA 2011 report, section: Milk Mustache Posters – Moms.

source / image page

Variants of this ad (1)

Different printed versions of the same ad are grouped here.

Peanuts - shorter caption

Year:2012
Version type:Ad version
Difference:Alternate-copy variant of main #328
Notes:Checklist separately records a shorter-caption Peanuts ad.· USDA 2012 Appendix G supplies the exact shorter-caption Halloween/chocolate-milk visual; image is now attached to this variant rather than left in the parent gallery.

Images of this version

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Peanuts — 2012 shorter-caption Halloween chocolate-milk ad

Printed tagline:got chocolate milk?
Format:Official campaign artwork embedded in USDA Appendix G· English

Original embedded image object extracted from USDA Appendix G, Milk Mustache Posters – The Breakfast Project and Halloween. This is the distinct 2012 shorter-caption ad listed as extra-135; moved from the parent gallery so the image is attached to the correct variant record.

source / image page

Visible text / transcription

Headline:A nutritious and delicious treat. No trick.

Body-copy summary:Halloween chocolate-milk ad with the Peanuts gang.

Slug / tagline:got chocolate milk?

Logos / marks:Peanuts characters; got chocolate milk? campaign mark

URLs / phone numbers:MilkMustache.com

Fine print:Small vertical Peanuts legal line is visible but not transcribed here.

Other visible text:The Official Drink of Halloween

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	2012		Alternate-copy variant	source	Checklist separately records a shorter-caption Peanuts ad.

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
USA Today	Oct 31, 2011		Full-page newspaper ad	source	MediaPost reported two full-page USA Today insertions for the Peanuts Halloween campaign and explicitly states one would run on Halloween; Oct. 31, 2011.

Official sources

USDA 2011 Report to Congress — National Fluid Milk Processor Promotion Program
Campaign year: 2011
Milk Mustache Posters – Moms
Credit:National Fluid Milk Processor Promotion Board / MilkPEP
USDA Appendix G explicitly labels this creative as Charlie Brown & Friends.
official source

USDA 2012 Report to Congress — National Fluid Milk Processor Promotion Program
Campaign year: 2012
Milk Mustache Posters – The Breakfast Project and Halloween
Credit:National Fluid Milk Processor Promotion Board / MilkPEP
USDA Appendix G reproduces the Peanuts Halloween chocolate-milk creative creative.
official source