Main • #323
Shaquille O'Neal - retirement
Release year:2011
Category:Main campaign
Collections:Main Campaign
Times published:1
Category:Main campaign
Collections:Main Campaign
Times published:1
Notes
Main 2011 retirement creative. Exact placement resolved: full-page USA Today ad on June 9, 2011, reported at the time by Sports Business Journal. CBS and MilkPEP/Oreo launch coverage confirm the campaign timing.
Credits
Photographer / credited image source:Kwaku Alston
Campaign / production note:Retirement Ad
How certain the credit is:A — agency-side archive metadata
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| USA Today | Jun 9, 2011 | Full-page newspaper ad | source | Sports Business Journal reported on June 9, 2011 that Shaquille O’Neal appeared in a full-page “Got Milk?” ad in that morning’s USA Today, carrying the copy “Here’s to retirement.” |
More sources
CBS News: Shaquille O’Neal and Heidi Klum show off milk mustaches
Date:Jun. 2, 2011
Confirms Shaq’s newly retired status and launch of the 2011 ad.
source
Date:Jun. 2, 2011
Confirms Shaq’s newly retired status and launch of the 2011 ad.
source
MilkPEP / Oreo campaign release via PR Newswire
Date:Jun. 1, 2011
Official release confirms Shaquille O’Neal and his mother Lucille in the 2011 Oreo-and-milk campaign during National Dairy Month.
source
Date:Jun. 1, 2011
Official release confirms Shaquille O’Neal and his mother Lucille in the 2011 Oreo-and-milk campaign during National Dairy Month.
source