Main • #296
Handy Manny
Release year:2010
Category:Main campaign
Collections:Main Campaign
Times published:1
Category:Main campaign
Collections:Main Campaign
Times published:1
Notes
Disney FamilyFun Jun/Jul 2010 placement recovered by matching contemporaneous campaign start date (Jun 8) to the issue circulating that day; date-matched, not interior-scan verified.
Credits
Photographer / credited image source:Disney Enterprises
How certain the credit is:A — agency-side archive metadata
Variants of this ad (1)
Different printed versions of the same ad are grouped here.
Handy Manny - Spanish version
Images of this version
Official USDA Appendix G Spanish Handy Manny poster
Printed tagline:got milk?
Format:Official campaign artwork embedded in USDA Appendix G· Spanish
Format:Official campaign artwork embedded in USDA Appendix G· Spanish
Actual Spanish creative extracted from USDA's embedded Appendix G image object.
Visible text / transcription
Headline:Cimientos Fuertes.
Caption / body copy:Si deseas construir una familia saludable, necesitas comenzar por la base. Y la leche es una de las mejores herramientas para lograrlo, con un paquete de nutrientes que incluye calcio y vitamina D que ayudan a construir huesos fuertes. Así que toma un vaso de leche y manos a la obra.
Body-copy summary:Family-health/building metaphor emphasizing calcium and vitamin D for strong bones.
Slug / tagline:got milk?
Logos / marks:got milk? campaign mark; Disney Handy Manny characters
URLs / phone numbers:www.eligeleche.com
Fine print:Small campaign/legal text is present below the slogan but is not fully legible in the report image.
Other visible text:la leche es bienestar.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 2010 | Spanish-language variant | source | Checklist records a Spanish-language Handy Manny ad. |
Official sources
USDA 2010 Report to Congress — National Fluid Milk Processor Promotion Program
Campaign year: 2010
Appendix G — Promotional Materials – Moms and Hispanics / Milk Mustache Posters – Hispanic
Credit:National Fluid Milk Processor Promotion Board / MilkPEP
USDA Appendix G labels this image as Handy Manny under “Milk Mustache Posters – Hispanic (cont.).”
official source
Campaign year: 2010
Appendix G — Promotional Materials – Moms and Hispanics / Milk Mustache Posters – Hispanic
Credit:National Fluid Milk Processor Promotion Board / MilkPEP
USDA Appendix G labels this image as Handy Manny under “Milk Mustache Posters – Hispanic (cont.).”
official source
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Disney FamilyFun | Jun/Jul 2010 | Print ad | source | Campaign coverage says the ad would appear in Disney FamilyFun starting Jun. 8; contemporary evidence identifies the FamilyFun issue circulating Jun. 8 as Jun/Jul 2010. Date-matched; interior scan not yet verified. |