Main • #233
Bill Germanakos
Release year:2007
Category:Main campaign
Collections:Main Campaign
Times published:0
Category:Main campaign
Collections:Main Campaign
Times published:0
Notes
Main creative confirmed; exact issue remains unresolved. An authentic original 2007 paper advertisement survives in a marketplace scan, and USDA's 2007 Report to Congress independently lists Bill Germanakos in Appendix G among MilkPEP/Lowe healthy-weight campaign materials.
Credits
Photographer / credited image source:Michael Muller
Campaign / production note:The Biggest Loser
How certain the credit is:A — agency-side archive metadata
Where it was published
No publication placement documented yet.
Official sources
USDA Report to Congress on the National Dairy Promotion and Research Program / National Fluid Milk Processor Promotion Program
Campaign year: 2007
Appendix G — Active, Weight Loss, and Healthy Weight Messages; Moms/Women
Credit:MilkPEP/Lowe Worldwide
Appendix G reproduces or identifies this creative as official MilkPEP material. This is source evidence, not a claim that the USDA report is the ad's original print placement.
official source
Campaign year: 2007
Appendix G — Active, Weight Loss, and Healthy Weight Messages; Moms/Women
Credit:MilkPEP/Lowe Worldwide
Appendix G reproduces or identifies this creative as official MilkPEP material. This is source evidence, not a claim that the USDA report is the ad's original print placement.
official source
More sources
USDA 2007 Report to Congress — Appendix G / MilkPEP-Lowe Worldwide
Date:2007
Appendix G reproduces the Bill Germanakos Milk Mustache campaign artwork and credits MilkPEP/Lowe Worldwide. This confirms the creative and supplies a clean first-party visual reference, but it does not identify an exact magazine issue.
source
Date:2007
Appendix G reproduces the Bill Germanakos Milk Mustache campaign artwork and credits MilkPEP/Lowe Worldwide. This confirms the creative and supplies a clean first-party visual reference, but it does not identify an exact magazine issue.
source