Main • #229
Dancing With the Stars cast
Release year:2007
Category:Main campaign
Collections:Main Campaign
Times published:0
Category:Main campaign
Collections:Main Campaign
Times published:0
Credits
Photographer / credited image source:ABC image
Campaign / production note:DWTS
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Main campaign ad
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Headline:So close, we can taste it.
Caption / body copy:Studies suggest the nutrients in milk can play an important part in maintaining a healthy weight. So grab a glass and reach for the stars.
Body-copy summary:Dancing with the Stars cast creative tying milk to healthy-weight messaging.
Slug / tagline:got milk?
Where it was published
No publication placement documented yet.
Official sources
USDA Report to Congress on the National Dairy Promotion and Research Program / National Fluid Milk Processor Promotion Program
Campaign year: 2007
Appendix G — Active, Weight Loss, and Healthy Weight Messages; Moms/Women
Credit:MilkPEP/Lowe Worldwide
Appendix G reproduces or identifies this creative as official MilkPEP material. This is source evidence, not a claim that the USDA report is the ad's original print placement.
official source
Campaign year: 2007
Appendix G — Active, Weight Loss, and Healthy Weight Messages; Moms/Women
Credit:MilkPEP/Lowe Worldwide
Appendix G reproduces or identifies this creative as official MilkPEP material. This is source evidence, not a claim that the USDA report is the ad's original print placement.
official source
More sources
USDA 2007 Report to Congress — Appendix G / MilkPEP-Lowe Worldwide
Date:2007
Appendix G reproduces artwork labeled “Dancing with the Stars Semi Finalists” and credits MilkPEP/Lowe Worldwide; it matches the main DWTS cast ad/family. This is first-party campaign source, not an exact magazine placement.
source
Date:2007
Appendix G reproduces artwork labeled “Dancing with the Stars Semi Finalists” and credits MilkPEP/Lowe Worldwide; it matches the main DWTS cast ad/family. This is first-party campaign source, not an exact magazine placement.
source
Ad text
“So close, we can taste it. Studies suggest the nutrients in milk can play an important part in maintaining a healthy weight. So grab a glass and reach for the stars.” Tagline: got milk? The Dancing With the Stars cast (incl. Apolo Ohno, Joey Fatone, Maksim Chmerkovskiy, Laila Ali) in dance costume, the men in milk mustaches.