Diane Heavin

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Main • #187

Diane Heavin

Release year:2004
Category:Main campaign
Collections:Main Campaign
Times published:1

Notes

Main creative confirmed. Dairy Foods reported Jan. 1, 2005 that Diane Heavin would star in a Milk Mustache ad running in Diane magazine as part of a May Curves promotion; independent publication context describes Diane as a quarterly Curves member magazine. Surviving original-paper sellers also date the ad 2005. The exact quarterly issue is unknown, and the 2004 year conflicts with other evidence.

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Additional recovered reference — 2005

Black dress, milk bottle, red heart background. Curves ran a joint promotion with the milk board called Make a Splash with Curves in March 2008, but this piece is three years earlier, so the partnership was longer than the government reports suggest.

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Credits

Photographer / credited image source:Richard Corman

Campaign / production note:Curves

How certain the credit is:A — agency-side archive metadata

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Main campaign ad

Format:Full ad creative· English

Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.

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Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Diane magazine	May 2005 campaign window — exact issue unresolved		Print ad	source	Verifies publication title/window but not exact issue.

More sources

Dairy Foods: Campaign Weighs In
Date:Jan. 1, 2005
States Diane Heavin would star in a Milk Mustache ad running in Diane magazine during the May Curves promotion.
source

Colby College senior scholar paper describing Curves publications
Date:2007
Describes Diane as a quarterly Curves member publication. Combined with Dairy Foods' May 2005 launch statement, this narrows the likely carrier to a 2005 quarterly Diane issue but does not yet prove a specific issue.
source