Jason Kidd - NBA Finals — Milk Mustache Database

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Main • #173

Jason Kidd - NBA Finals

Release year:2003
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:Play big.

Ad text

Play big.

Notes

Main creative confirmed; exact publication issue still unresolved. A surviving original print listing states the ad was disbound from an October 2003 period magazine, narrowing the hunt to October 2003 issues; another seller identifies it as an authentic 2003 trade-print magazine ad. Exact issue breakthrough: original tear sheet identified as Electronic Gaming Monthly #177; the Video Game History Foundation dates that issue to April 2004. The creative dates from 2003; the confirmed placement is April 2004.

Main image

Original EGM #177 period print scan — Jason Kidd “Play big.”

Authentic original-paper scan from a seller listing explicitly identifying EGM 177. Preserves print texture, composition and “Play big.” headline; cropped before full footer/legal copy.

source / image page

Credits

Photographer / credited image source:Walter Iooss Jr.

Campaign / production note:NBA Finals

How certain the credit is:A — agency-side archive metadata

credit source

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Electronic Gaming Monthly	Apr 2004 (Issue 177)		Print ad	source	Seller identifies this original Jason Kidd Got Milk tear sheet as EGM 177; Video Game History Foundation independently catalogs Issue 177 as April 2004. Confirms a later 2004 printing of the creative indexed here under 2003.

More sources

eBay / StorageTreasures2004 original tear sheet
Date:2026-08-16 check
Seller explicitly identifies the original Jason Kidd Got Milk print ad as EGM 177 and shows the authentic paper ad.
source

Video Game History Foundation Library
Date:2004-04
Institutional catalog identifies Electronic Gaming Monthly Issue 177 as April 2004.
source