Main • #168
Bob Burnquist
Release year:2003
Category:Main campaign
Collections:Main Campaign
Times published:3
Printed tagline:got milk?
Category:Main campaign
Collections:Main Campaign
Times published:3
Printed tagline:got milk?
Notes
Main creative confirmed. 8, 2003 campaign coverage and surviving original-paper evidence identifying Boy's Life as one carrier publication. Exact Boy's Life issue/date remains unresolved.
Credits
Photographer / credited image source:Walter Iooss Jr.
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Bob Burnquist — Strong bones. Weak gravity.
Format:Original period print / secondary recovered image· English
eBay 384323985878; headline documented.
Main campaign ad
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Seventeen | 2002–2003 teen-campaign window — exact issue/date unresolved | Print advertisement | source | A June 2, 2003 Supermarket News report says MilkPEP created print advertisements featuring Nelly, Mandy Moore and Bob Burnquist and that the ads appeared in teen magazines such as Seventeen and Teen People. This establishes a publication-family lead, not an exact issue/date for this individual creative. | |
| Teen People | 2002–2003 teen-campaign window — exact issue/date unresolved | Print advertisement | source | A June 2, 2003 Supermarket News report says MilkPEP created print advertisements featuring Nelly, Mandy Moore and Bob Burnquist and that the ads appeared in teen magazines such as Seventeen and Teen People. This establishes a publication-family lead, not an exact issue/date for this individual creative. | |
| Boy's Life | 2003 — exact issue/date unresolved | Original magazine advertisement | source | The current TheAdAgency listing states that the selectable Bob Burnquist Got Milk ad is an original vintage magazine advertisement from Boy's Life. Exact issue/date remains unresolved. |
More sources
Morgan Hill Times — “Milk helps prevent brakes while skating”
Date:Aug. 8, 2003
Contemporary August 2003 coverage quotes Bob Burnquist in connection with milk/bone-strength messaging, tightly dating the campaign's active window.
source
Date:Aug. 8, 2003
Contemporary August 2003 coverage quotes Bob Burnquist in connection with milk/bone-strength messaging, tightly dating the campaign's active window.
source
TheAdAgency original-ad inventory
Date:current listing checked Aug. 16, 2026
Seller states the Bob Burnquist ad offered is an original vintage advertisement removed from Boy's Life magazine. Exact Boy's Life issue remains unresolved.
source
Date:current listing checked Aug. 16, 2026
Seller states the Bob Burnquist ad offered is an original vintage advertisement removed from Boy's Life magazine. Exact Boy's Life issue remains unresolved.
source
Supermarket News / Informa
Date:June 2, 2003
Contemporary trade coverage explicitly names Bob Burnquist among MilkPEP teen print-ad celebrities and says the ads appeared in teen magazines such as Seventeen and Teen People.
source
Date:June 2, 2003
Contemporary trade coverage explicitly names Bob Burnquist among MilkPEP teen print-ad celebrities and says the ads appeared in teen magazines such as Seventeen and Teen People.
source
Boys' Life five-ad dealer lot
Date:2002–2004 seller dating range
Dealer lot is described as five ads removed from Boys' Life: Bob Burnquist, Kevin Garnett, Andy Roddick, Tracy McGrady and Tony Hawk. Exact issue and exact image-to-sheet mapping remain unresolved, so this is supporting publication evidence rather than a forced placement.
source
Date:2002–2004 seller dating range
Dealer lot is described as five ads removed from Boys' Life: Bob Burnquist, Kevin Garnett, Andy Roddick, Tracy McGrady and Tony Hawk. Exact issue and exact image-to-sheet mapping remain unresolved, so this is supporting publication evidence rather than a forced placement.
source