Milk Mustache Database

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Main • #147

Santa Claus

Release year:2001
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got chocolate milk?

Notes

Exact USA Today placement recovered for Dec. 18, 2001. Contemporary coverage explains that the milk mustache was made chocolate-brown so it would remain visible against Santa's white facial hair, and describes this as the campaign's first chocolate-milk ad.

Main image

Main campaign ad

Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.

source / image pagedirect image

Credits

Photographer / credited image source:Stan Musilek
Campaign / production note:Christmas
How certain the credit is:A — agency-side archive metadata
credit source

Where it was published

PublicationIssue/datePageFormatSourceNotes
USA TodayDec 18, 2001Print ad / graphic piecesourceAdlatina article dated Dec. 18, 2001 states in its heading that the graphic piece is being published 'today' in USA Today. The report also identifies it as the campaign's first chocolate-milk ad.
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