Milk Mustache Database

The complete got milk? & Milk Mustache advertising archive — 1,400+ celebrity milk-mustache ads, posters, contest winners & merchandise, 1995 to today.

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Main • #129

Trent Dilfer / Kerry Collins - Super Bowl XXXV

Release year:2001
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?

Notes

Main creative confirmed. Exact USA Today placement recovered: Friday, Jan. 26, 2001, page 18C. Period newspaper master now governs printed-copy fidelity.

The two quarterbacks were photographed separately and combined for the ad (Milk Mustache Mania).

Milk Mustache Mania says the two quarterbacks were pictured squaring off before the game in Tampa, Florida, and that Dilfer's Ravens went on to win 34–7 over Collins' Giants, so Dilfer 'wiped the milk mustache off Collins' face'.

Main image

Authentic USA Today period master — Jan. 26, 2001, p. 18C

Original USA Today newsprinted ad. This takes precedence over the cleaned/rebuilt MilkAdMan reference for printed-copy fidelity.

Credits

Photographer / credited image source:Walter Iooss Jr.
Campaign / production note:Super Bowl XXXV
How certain the credit is:A — agency-side archive metadata

More images of this ad — click to enlarge

Variants of this ad (1)

Different printed versions of the same ad are grouped here.

Tall layout
Year:2001
Version type:Layout version
Difference:Tall, narrow layout; copy "Want to play? Milk has nine essential nutrients active bodies need. Which makes one thing clear. It can never be called incomplete."
Notes:As reproduced in Milk Mustache Mania; probably the newspaper format.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved2001Layout version

Where it was published

PublicationIssue/datePageFormatSourceNotes
USA TodayJan 26, 200118CFull-page newspaper adsourceThe surviving tear sheet itself is headed “18C· FRIDAY, JANUARY 26, 2001· USA TODAY.”
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