Milk Mustache Database

The complete got milk? & Milk Mustache advertising archive — 1,400+ celebrity milk-mustache ads, posters, contest winners & merchandise, 1995 to today.

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Main • #105

Kurt Warner - winner

Release year:2000
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?

Notes

MilkAdMan main campaign number; see Placements for recovered issue evidence.

Also documented: Kurt Warner - GM 1999 — Format: Print/campaign creative — Bamboo Trading: compare vs MVB solid-letters variant (source)

Main image

Main campaign ad

Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.

source / image pagedirect image

Credits

Photographer / credited image source:Walter Iooss Jr.
Campaign / production note:Super Bowl XXXIV
How certain the credit is:A — agency-side archive metadata
credit source

Variants of this ad (1)

Different printed versions of the same ad are grouped here.

Kurt Warner - winner — GM 2000 'MVB' solid letters
Year:2000
Version type:Ad version
Difference:Known variant of main #105.
Notes:Known collector variation in Needs list. The collector listed it as a needed picture.

Images of this version

Original period print - Kurt Warner - GM M.V.B. solid-letter state

Printed tagline:got milk?
Format:Original magazine print / tear-sheet· English

Exact M.V.B. solid-letter state recovered from original paper. Visible M.V.B. lettering, whymilk.com, copy, and ©2000 line resolve the collector need.

source / image page
Visible text / transcription
Headline:M.V.B. (Most Valuable Beverage)
Caption / body copy:Want to win? Milk has 9 essential nutrients active bodies need. Which is just enough to help anyone beat the odds.
Slug / tagline:got milk?
Copyright:KURT WARNER ©2000 AMERICA'S DAIRY FARMERS AND MILK PROCESSORS
Logos / marks:got milk?
URLs / phone numbers:www.whymilk.com
Other visible text:Super Bowl XXXIV / Rams uniform ad

Kurt Warner — Rams / winner state

Format:Original period print / secondary recovered image· English

eBay 365460887515; Rams uniform, Want to win? copy.

source / image pagedirect image
No image yet

Known collector variation

Printed tagline:got milk?

Known collector variation in Needs list.

source / image page
Visible text / transcription
Slug / tagline:got milk?

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved2000Known variantsourceKnown collector variation in Needs list. The collector listed it as a needed picture.
Publication unresolved2000Original magazine print / tear-sheetsourceExact M.V.B. solid-letter state recovered from original paper. Visible M.V.B. lettering, whymilk.com, copy, and ©2000 line resolve the collector need.

More sources

Milk Ad Collecting Central — needs.html
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source

More images of this ad — click to enlarge

Kurt Warner — winner, from Milk Mustache Mania

Format:Reproduction in the book Milk Mustache Mania (owner's copy), scanned at 1200 dpi

Same wording as the main image.

Where it was published

PublicationIssue/datePageFormatSourceNotes
USA TodayJan 31, 2000Newspaper adsourceAssociated Press reported Jan. 28 that the winning Super Bowl quarterback would appear in USA Today on Monday. Super Bowl XXXIV was Sunday Jan. 30; Kurt Warner won, fixing the scheduled winner placement to Monday Jan. 31, 2000.
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