John Elway / Chris Chandler - Super Bowl XXXIII
Category:Main campaign
Collections:Main Campaign
Times published:1
Notes
MilkAdMan main campaign number; see Placements for recovered issue evidence.
Elway said his daughter collected the milk ads and hung them on her wall, and that he was glad to make her "Wall of Fame" (Milk Mustache Mania). A Super Bowl milk mustache ad was made every year from 1997: the two opposing players before the game, the winning quarterback in his own ad on the Monday after.
Milk Mustache Mania recounts that Chris Chandler's Falcons were beaten 34–19 by Elway's Broncos and that Elway was named Super Bowl MVP for the second year in a row. The book says the campaign has made a Super Bowl milk mustache ad since 1997 and is the only advertiser to feature opposing team members in an ad before the game.
Credits
Variants of this ad (1)
Different printed versions of the same ad are grouped here.
Tall layout
Images of this version
John Elway / Chris Chandler — tall layout, from Milk Mustache Mania
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1999 | Layout version |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| USA Today | Jan 29, 1999 | Sports page | Newspaper ad | source | WDBJ's Jan. 29, 1999 noon newscast says that day's USA Today carried John Elway and Chris Chandler across the sports page in a Got Milk? ad, and notes that the ads would run throughout Super Bowl weekend. |