Tony Hawk
Category:Main campaign
Collections:Main Campaign
Times published:1
Notes
Exact print placement recovered; continue searching for additional issues and publication-specific ads. Contemporaneous TransWorld SKATEboarding industry coverage states the campaign would run through December 1998 in Rolling Stone, Boy's Life, TransWorld SKATEboarding, and Marvel Comics titles; those publication-level runs remain targets for exact-issue recovery.
Placement (reported): a 1998 Sports Illustrated for Kids insertion is offered by collectors (eBay listing 116353888585).
Credits
More images of this ad — click to enlarge
Main campaign ad
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Variants of this ad (1)
Different printed versions of the same ad are grouped here.
Tony Hawk — 25×19 display poster
Images of this version
Tony Hawk — 25×19 display poster
Chisholm Larsson Gallery CL65979; 25×19 in. Tony Hawk campaign poster. Important physical-format documentation for a subject long present on collector wants lists.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Non-periodical promotional distribution | 1998 | 25×19 in. display poster | source | Chisholm Larsson Gallery CL65979; 25×19 in. Tony Hawk campaign poster. Important physical-format documentation for a subject long present on collector wants lists. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Sports Illustrated for Kids | Fall/Winter 1998 Sports Yearbook | Back cover | Print ad / back-cover placement | source | Complete-issue listing explicitly identifies the Tony Hawk 'Got Milk?' ad on the back of the Fall/Winter 1998 Sports Yearbook. Contemporaneous TransWorld industry coverage also states the Hawk ad would run through December in Rolling Stone, Boy's Life, TransWorld SKATEboarding, and Marvel Comics titles. |
More sources
Date:current listing checked Aug. 16, 2026
Seller identifies the selectable original as coming from Boy's Life magazine. The exact issue is not confirmed.
source
Date:2002–2004 seller dating range
Dealer lot is described as five ads removed from Boys' Life: Bob Burnquist, Kevin Garnett, Andy Roddick, Tracy McGrady and Tony Hawk. Exact issue and exact image-to-sheet mapping remain unresolved, so this is supporting publication evidence rather than a forced placement.
source