Main • #62
Shirley Jones / Marion Ross / Florence Henderson - TV Moms
Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:5
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:5
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Also documented: Shirley Jones / Marion Ross / Florence Henderson - TV Moms — later “got milk?” reprint (high-resolution) — Format: High-resolution 2000px reprint scan (MilkAdMan)
Credits
Photographer / credited image source:Annie Leibovitz
Campaign / production note:TV Moms
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
TV Moms (Shirley Jones, Florence Henderson, Marion Ross) — alternate image considered for the ad (New York City, Sept 18 1997)
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Main campaign ad
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Variants of this ad (5)
Different printed versions of the same ad are grouped here.
TV Moms: Shirley Jones / Marion Ross / Florence Henderson — GM 1998 — standard
Images of this version
Original period print — TV Moms — GM 1998 standard
Printed tagline:got milk?
Format:Full original magazine advertisement seller scan· English
Format:Full original magazine advertisement seller scan· English
1998 standard got milk? ad; no phone or whymilk.com contact line is visible in the recovered page.
Visible text / transcription
Caption / body copy:Don’t play ball in the house. Joanie, go to your room. Here’s another all-time great mom line: Drink your milk. Unlike hairdos, milk’s 9 essential nutrients will always be in style. Which is why your kids should drink it. Groovy. Another problem solved in less than 30 minutes.
Slug / tagline:got milk?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
TV Moms: Shirley Jones / Marion Ross / Florence Henderson — GM 1998 — 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
TV Moms: Shirley Jones / Marion Ross / Florence Henderson — MWYM 1997 — standard
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
TV Moms: Shirley Jones / Marion Ross / Florence Henderson — MWYM 1997 — whymilk.com
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
TV Moms: Shirley Jones / Marion Ross / Florence Henderson — MWYM 1997 — 1-800-WHY-MILK
Images of this version
TV Moms — Shirley Jones / Marion Ross / Florence Henderson — MWYM + 1-800-WHY-MILK
Printed tagline:MILK. Where's your mustache?
Format:Original period print / recovered scan
Format:Original period print / recovered scan
Recovered original-period page. Visual inspection clearly shows MILK. Where’s your mustache? and the 1-800-WHY-MILK contact line; fine print names Shirley Jones, Marion Ross and Florence Henderson and dates the ad ©1997.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly | Dec 12, 1997; Jun 26/Jul 3, 1998 | Print ad | source | ||
| Men's Health | Feb 1998 | Print ad | source | ||
| Sports Illustrated | Jan 26, 1998; Mar 9, 1998 | Print ad | source | ||
| Vanidades | Mar 24, 1998 | Print ad | source | ||
| TV Guide | Late 1990s — exact issue unresolved | Print ad | source | Seller describes this physical page as one of six original late-1990s Milk campaign ads removed from TV Guide. This verifies the publication, but not a specific issue/date. |