Main • #55
Arie Luyendyk
Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:3
Printed tagline:MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:3
Printed tagline:MILK. Where's your mustache?
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Also documented: Arie Luyendyk — later “got milk?” reprint (high-resolution) — Format: High-resolution 2000px reprint scan (MilkAdMan)
Credits
Photographer / credited image source:Walter Iooss Jr.
Campaign / production note:Indy 500
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Behind-the-scenes shot from the shoot — from The Milk Mustache Book (1998): Arie Luyendyk in Indy 500 victory lane with his milk bottle. Shot May 25–27, 1997, Indianapolis.
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Main campaign ad
Printed tagline:MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
No image yet
Arie Luyendyk historical collector reference — exact child mapping unresolved
Format:Historical collector image· English
The collector page lists several ads under one image link.
Variants of this ad (3)
Different printed versions of the same ad are grouped here.
Arie Luyendyk — MWYM — long caption
Images of this version
MWYM long-caption period ad
Printed tagline:MILK. Where's your mustache?™
Format:Original magazine tear sheet· English
Format:Original magazine tear sheet· English
Matching long-caption ad without a visible phone line.
Visible text / transcription
Caption / body copy:Winning the Indianapolis 500 is one thing every race car driver wants. Strong bones are another. Which may be why milk is always served in Victory Lane. It has protein to help build muscle and calcium to help strengthen bones. All a race car driver needs. Except maybe a cup holder.
Body-copy summary:Victory Lane copy emphasizing protein, calcium, muscle and bone strength.
Slug / tagline:MILK. Where's your mustache?™
Copyright:ARIE LUYENDYK ©1997 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:MILK. Where's your mustache? campaign mark
Fine print:No contact phone line is visible.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Arie Luyendyk — MWYM — long caption + 1-800-WHY-MILK
Images of this version
Authentic MWYM long-caption + 1-800-WHY-MILK ad
Printed tagline:MILK. Where's your mustache?™
Format:Original magazine print ad· English
Format:Original magazine print ad· English
Exact long-caption version with 1-800-WHY-MILK visible at lower left.
Visible text / transcription
Caption / body copy:Winning the Indianapolis 500 is one thing every race car driver wants. Strong bones are another. Which may be why milk is always served in Victory Lane. It has protein to help build muscle and calcium to help strengthen bones. All a race car driver needs. Except maybe a cup holder.
Body-copy summary:Victory Lane long-caption copy emphasizing protein, calcium, muscles and bones.
Slug / tagline:MILK. Where's your mustache?™
Logos / marks:MILK. Where's your mustache? campaign mark
URLs / phone numbers:1-800-WHY-MILK
Fine print:Small campaign legal line appears at the bottom.
Other visible text:For More Information 1-800-WHY-MILK
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Arie Luyendyk — MWYM — short caption
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |