Jonathan Taylor Thomas
Category:Main campaign
Collections:Main Campaign
Times published:2
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Ad text
The original idea for the Jonathan Taylor Thomas photo was to have him sitting in front of a makeup mirror. After kicking the idea around a bit, we decided that what we really wanted was to downplay Jonathan's role on television's Home Improvement and promote J.T.T. as a teenage heartthrob. We came up with the garage concept. There wasn't one woman on the set that day that didn't think he looked cute. Guess it worked.
Notes
Exact issue now recovered: Teen People, February 1998. Period plain-MWYM magazine clipping also recovered separately; alternate whymilk.com and 1-800-WHY-MILK ads remain preserved as distinct variants.
Correct primary-image source
The primary image is the 1997 garage ad photographed in Culver City. The Internet Archive copy preserves the finished ad and shoot chronology.
Credits
More images of this ad — click to enlarge
Original period magazine clipping — plain MWYM ad
Format:Magazine pinup / print-ad clipping· English
Original 1997 Jonathan Taylor Thomas magazine clipping. The visible ad prints MILK. Where’s your mustache? and has no whymilk.com or 1-800-WHY-MILK footer, matching the collector-documented plain MWYM variant.· High-resolution 1997 magazine clipping visually matches this collector-documented plain MWYM variant.
Visible text / transcription
Main campaign ad
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Milk Mustache Book behind-the-scenes page — Jonathan Taylor Thomas
Behind-the-scenes page from The Milk Mustache Book, preserved as source context rather than as another ad ad.
Visible text / transcription
Variants of this ad (3)
Different printed versions of the same ad are grouped here.
Jonathan Taylor Thomas — GM — standard
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Jonathan Taylor Thomas — MWYM — whymilk.com
Images of this version
Jonathan Taylor Thomas — MWYM — whymilk.com — original period magazine page
Format:Original period magazine advertisement / specialist paper-dealer scan· English
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Jonathan Taylor Thomas — MWYM — 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Teen People | Feb 1998 | Print ad | source | Surviving post explicitly identifies the Jonathan Taylor Thomas Got Milk ad as from Teen People, February 1998. | |
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
More sources
Date:Apr 18, 1997
The archive item dates the Jonathan Taylor Thomas shoot to April 18, 1997 in Culver City, California and attributes the behind-the-scenes text to Jay Schulberg's 1999 Milk Mustache Book.
source