Main • #44
Brett Favre / Drew Bledsoe - Super Bowl XXXI
Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:5
Category:Main campaign
Collections:Main Campaign
Times published:5
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
The same Super Bowl XXXI matchup ad also ran with the got milk? logo instead of the original “Milk — Where's your mustache?” slogan; that reissue is shown in the gallery. An earlier separate record for it (a 1280×1600 collector scan) was merged into this one. The ad carries the line “This Sunday, Remember To Pass The Milk.”
Credits
Photographer / credited image source:Walter Iooss Jr.
Campaign / production note:Super Bowl XXXI
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
The unpublished Drew Bledsoe solo ad — from The Milk Mustache Book (1998). Two solo Super Bowl XXXI ads were prepared; USA Today ran the winner’s. Green Bay won, so this Bledsoe version never ran.
Behind-the-scenes shot from the shoot — from The Milk Mustache Book (1998): Brett Favre’s “two-thumbs up” pose. The ad spliced Favre and Bledsoe together, shot separately (Jan 13–14, 1997).
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly | Jan 17, 1997; Jan 31, 1997 | Print ad | source | ||
| People | Jan 13, 1997; Jan 27, 1997 | Print ad | source | ||
| Seventeen | Apr 1997 | Print ad | source | ||
| YM | Mar 1997 | Print ad | source | ||
| TIME | Feb 1997 | Print ad | source | Seller listing identifies original TIME Magazine February 1997 Bart & Lisa milk ad. |