Milk Mustache Database

The complete got milk? & Milk Mustache advertising archive — 1,400+ celebrity milk-mustache ads, posters, contest winners & merchandise, 1995 to today.

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Main • #43

Bart & Lisa Simpson

Release year:1997
Category:Main campaign
Collections:Main Campaign
Times published:2
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?

Notes

MilkAdMan main campaign number; see Placements for issue evidence.

Main image

Original period printed ad — MILK. Where's your mustache?

Original 1997 Bart & Lisa Simpson magazine print ad scan.

source / image pagedirect image

Credits

Photographer / credited image source:Matt Groening
Campaign / production note:The Simpsons - illustrator
How certain the credit is:A — agency-side archive metadata
credit source

More images of this ad — click to enlarge

Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.

Main campaign ad

Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English

Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.

source / image pagedirect image
Visible text / transcription
Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?
No image yet

Bart & Lisa Simpson historical collector reference — exact child mapping unresolved

Format:Historical collector image· English

The collector page lists several ads under one image link.

source / image page

Variants of this ad (7)

Different printed versions of the same ad are grouped here.

Bart & Lisa Simpson — GM — signature
Year:1996
Version type:Ad version
Difference:Version of main #43.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1996Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.

More sources

Reddit archival repost of original 1996 Bart & Lisa print ad
Date:Original creative 1996; repost current
The clean repost visibly shows got milk?, the Matt Groening signature, and no obvious whymilk.com/phone line, matching the collector-described GM + signature standard child.
source
Bart & Lisa Simpson — GM — signature + ADVERTISEMENT
Year:1996
Version type:Ad version
Difference:Version of main #43.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1996Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Bart & Lisa Simpson — MWYM — signature
Year:1996
Version type:Ad version
Difference:Exact printed ad recovered for main #43; variant identity visually resolved.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. Exact period-print image recovered and embedded; exact source publication/issue remains unresolved unless separately documented.

Images of this version

Original period print — MWYM with Matt Groening signature

Printed tagline:MILK. Where's your mustache?
Format:Full printed ad / tear-sheet scan· English

Matt Groening's signature is visible; no URL/phone contact line is visible.

source / image page
Visible text / transcription
Body-copy summary:Bart and Lisa Simpson formal-attire ad with creator signature.
Slug / tagline:MILK. Where's your mustache?

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1996Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved1996Original period print / tear-sheetsourcePrinted ad is visually confirmed; exact magazine/newspaper issue is not identified by this surviving tear-sheet.
Bart & Lisa Simpson — MWYM — signature + 1-800-WHY-MILK
Year:1996
Version type:Ad version
Difference:Exact printed ad recovered for main #43; variant identity visually resolved.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. Exact period-print image recovered and embedded; exact source publication/issue remains unresolved unless separately documented.

Images of this version

Original period print — MWYM signature + 1-800-WHY-MILK

Printed tagline:MILK. Where's your mustache?
Format:Framed full-page period print photo· English

Matt Groening's signature and vertical 1-800-WHY-MILK contact line are both visible.

source / image page
Visible text / transcription
Body-copy summary:Bart and Lisa Simpson formal-attire ad with creator signature and phone contact line.
Slug / tagline:MILK. Where's your mustache?
URLs / phone numbers:1-800-WHY-MILK

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1996Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved1996Original period print / tear-sheetsourcePrinted ad is visually confirmed; exact magazine/newspaper issue is not identified by this surviving tear-sheet.
Bart & Lisa Simpson — MWYM — signature + whymilk.com
Year:1996
Version type:Ad version
Difference:Version of main #43.
Notes:Exact MWYM/signature/whymilk.com ad recovered and embedded; copy and legal line transcribed.

Images of this version

Authentic MWYM + Matt Groening signature + whymilk.com ad

Printed tagline:MILK. Where's your mustache?™
Format:Original magazine print ad· English

Exact signature + whymilk.com ad. Matt Groening signature and vertical whymilk.com URL are both visible.

source / image page
Visible text / transcription
Caption / body copy:Lisa, I like that mustache even better than the one you usually have. Listen, bonehead, experts say calcium helps prevent osteoporosis. So have a cow, man.
Body-copy summary:Bart/Lisa dialogue using calcium and osteoporosis as the nutrition hook.
Slug / tagline:MILK. Where's your mustache?™
Copyright:BART & LISA SIMPSON ©1996 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD. THE SIMPSONS™ & ©1996 TWENTIETH CENTURY FOX FILM CORPORATION. ALL RIGHTS RESERVED.
Trademark text:THE SIMPSONS™
Logos / marks:MILK. Where's your mustache? campaign mark; Matt Groening signature
URLs / phone numbers:http://www.whymilk.com
Credits:MATT GROENING signature visible in artwork
Fine print:Campaign/Simpsons legal line runs across the bottom edge.

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1996Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Bart & Lisa Simpson — MWYM — no signature
Year:1996
Version type:Ad version
Difference:Version of main #43.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1996Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Bart & Lisa Simpson — MWYM — no signature + whymilk.com
Year:1996
Version type:Ad version
Difference:Version of main #43.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved1996Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Where it was published

PublicationIssue/datePageFormatSourceNotes
Sports IllustratedMar 10, 1997; Mar 31, 1997Print adsource
TIMEJul 7, 1997Print adsource
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