Main • #28
Yasmine Bleeth
Release year:1996
Category:Main campaign
Collections:Main Campaign
Times published:2
Printed tagline:got milk?
Category:Main campaign
Collections:Main Campaign
Times published:2
Printed tagline:got milk?
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Credits
Photographer / credited image source:Annie Leibovitz
Campaign / production note:Baywatch
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Yasmine Bleeth — seller scan
Format:Original print / seller scan· English
Additional original-print seller scan.
Variants of this ad (7)
Different printed versions of the same ad are grouped here.
Yasmine Bleeth — GM — standard
Images of this version
Yasmine Bleeth — GM — standard — clean rebuilt visual reference
Printed tagline:got milk?
Format:Clean campaign creative reconstruction / reference image· English
Format:Clean campaign creative reconstruction / reference image· English
Visually checked in this research pass: this image visibly uses the got milk? standard composition identified by the collector variant. It remains reference-only because MilkAdMan rebuilds can normalize historical copy.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Yasmine Bleeth — GM — whymilk.com
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Yasmine Bleeth — GM — 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Yasmine Bleeth — GO CARD advertising postcard — MWYM + whymilk.com
Images of this version
Original 1997 GO CARD front — Yasmine Bleeth
Format:GO CARD advertising postcard — front· English
Straight-on front scan of the original Yasmine Bleeth GO CARD postcard. The front is the photographic creative; campaign copy appears on the reverse.
Visible text / transcription
Caption / body copy:When I’m not giving mouth-to-mouth or consoling a fellow lifeguard with sun-damaged hair, I worry about real-life things like getting osteoporosis when I’m older. You know, men and women are both at risk when they don’t get enough calcium. That’s why I drink lots of milk now. 1%. And depending on how much I drink, I wait half an hour before saving a life.
Slug / tagline:MILK. Where’s your mustache?℠
Copyright:YASMINE BLEETH ©1997 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:MILK. Where’s your mustache?; GO CARD POSTCARD ADVERTISING
URLs / phone numbers:http://www.whymilk.com; Nationwide Postcard Advertising @ 703.560.1990
Fine print:Reverse is formatted as an unposted promotional postcard with address lines and GO CARD nationwide advertising contact.
Other visible text:GO CARD POSTCARD ADVERTISING
Original 1997 GO CARD reverse — Yasmine Bleeth — MWYM + whymilk.com
Printed tagline:MILK. Where’s your mustache?℠
Format:GO CARD advertising postcard — reverse· English
Format:GO CARD advertising postcard — reverse· English
Reverse scan directly proves the 1997 copyright, MILK. Where’s your mustache? slug, whymilk.com, complete calcium/1% copy, and GO CARD branding.
Visible text / transcription
Caption / body copy:When I’m not giving mouth-to-mouth or consoling a fellow lifeguard with sun-damaged hair, I worry about real-life things like getting osteoporosis when I’m older. You know, men and women are both at risk when they don’t get enough calcium. That’s why I drink lots of milk now. 1%. And depending on how much I drink, I wait half an hour before saving a life.
Slug / tagline:MILK. Where’s your mustache?℠
Copyright:YASMINE BLEETH ©1997 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:MILK. Where’s your mustache?; GO CARD POSTCARD ADVERTISING
URLs / phone numbers:http://www.whymilk.com; Nationwide Postcard Advertising @ 703.560.1990
Fine print:Reverse is formatted as an unposted promotional postcard with address lines and GO CARD nationwide advertising contact.
Other visible text:GO CARD POSTCARD ADVERTISING
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| GO CARD nationwide postcard advertising distribution | 1997 | Original promotional advertising postcard, approx. 4.5 × 6 in. | source | Original unposted GO CARD object. Listing identifies the card as 1997 and approximately 4.5 × 6 inches; reverse scan independently carries ©1997. |
Yasmine Bleeth — MWYM + whymilk.com — magazine-paper ad
Images of this version
Original 1996 magazine paper — MWYM + whymilk.com
Printed tagline:MILK. Where's your mustache?
Format:Original magazine paper advertisement — dealer/seller photograph· English
Format:Original magazine paper advertisement — dealer/seller photograph· English
The paper visibly prints MILK. Where’s your mustache? and whymilk.com. This is not the collector-listed GM + whymilk.com child; it is a distinct magazine-paper MWYM ad related to the already recovered 1997 GO CARD MWYM postcard.
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
URLs / phone numbers:whymilk.com
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Original magazine paper advertisement, approx. 8 × 11 in. | source | Bamboo identifies the paper as coming from a 1996 magazine. The object visibly carries MWYM + whymilk.com. |
Yasmine Bleeth — MWYM — 1-800-WHY-MILK
Images of this version
Yasmine Bleeth — MWYM + 1-800-WHY-MILK
Printed tagline:MILK. Where's your mustache?
Format:Recovered period print / archival scan· English
Format:Recovered period print / archival scan· English
User-provided scan visibly carries MILK. Where’s your mustache? and the 1-800-WHY-MILK information line. It must not be used to fill the separate got milk? phone child.
Where it was published
No publication placement documented yet.
Yasmine Bleeth — MWYM — standard / no contact line
Images of this version
Yasmine Bleeth — MWYM standard / no contact line — original period print
Printed tagline:MILK. Where's your mustache?
Format:Original magazine advertisement / seller scan· English
Format:Original magazine advertisement / seller scan· English
The page visibly prints MILK. Where's your mustache? and no web/phone contact line. This is distinct from the already listed MWYM + whymilk.com and MWYM + 1-800-WHY-MILK ads, and from the separate got milk? children.
Visible text / transcription
Body-copy summary:Lifeguard / sun-damaged hair / calcium copy.
Slug / tagline:MILK. Where's your mustache?
Logos / marks:MILK. Where's your mustache?
URLs / phone numbers:No web URL or phone contact line visible.
Fine print:National Fluid Milk Processor Promotion Board fine print visible.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Original full-page magazine advertisement | source | Recovered Etsy-lot image visibly shows the MWYM slug with no whymilk.com or 1-800-WHY-MILK contact line. |