Main • #26
Patrick Ewing
Release year:1996
Category:Main campaign
Collections:Main Campaign
Times published:5
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:5
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
MilkAdMan main campaign number; see Placements for issue evidence.
Placement: ran in Ebony — December 1996 (p. 77), January 1997 (p. 91) and December 1997 (p. 55) (Google Books magazine archive).
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Main campaign ad
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Patrick Ewing — Ebony December 1997
Format:Magazine placement scan
Period placement recovered. The fine-print credit year is earlier than the issue date.
Variants of this ad (4)
Different printed versions of the same ad are grouped here.
Patrick Ewing — GM 1999 — 'Seen me sweat…'
Images of this version
Original period print - Patrick Ewing - GM 1999 Seen me sweat
Printed tagline:got milk?
Format:Original magazine print / tear-sheet· English
Format:Original magazine print / tear-sheet· English
Original print visibly carries got milk? and ©1999, resolving the GM 1999 child. Separate seller pages labeled 1998 were inspected and proved to contain the ©1996 MWYM state instead.
Visible text / transcription
Caption / body copy:Seen me sweat? I must lose 10 lbs a game. And it's not just about losing water. It's about nutrients. So I drink milk. 2%. It's got nine essential nutrients like calcium and potassium. I'll tell the other teams about it, too. As soon as the season's over.
Slug / tagline:got milk?
Copyright:PATRICK EWING ©1999 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:got milk?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1999 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. | |
| Publication unresolved | 1999 | Original magazine print / tear-sheet | source | Original print visibly carries got milk? and ©1999, resolving the GM 1999 child. Separate seller pages labeled 1998 were inspected and proved to contain the ©1996 MWYM state instead. |
Patrick Ewing — MWYM 1996 — 'Have you seen me sweat?…'
Images of this version
Original period print — Patrick Ewing — MWYM 1996 standard
Printed tagline:MILK. Where’s your mustache?
Format:Original magazine print / tear-sheet· English
Format:Original magazine print / tear-sheet· English
Seller titles the paper object as 1998, but the image itself is visibly ©1996 and exactly matches the collector-documented MWYM 1996 “Have you seen me sweat?” state. The printed object, not seller dating, controls ad mapping.
Visible text / transcription
Caption / body copy:Have you seen me sweat? I must lose 10 lbs a game. And from what I hear, it’s not just about losing water. It’s about nutrients. That’s why I drink milk. 2%. It’s got nine essential nutrients my body needs, like calcium and potassium. I thought about telling the boys in Chicago, but it’s about time they lost something.
Slug / tagline:MILK. Where’s your mustache?
Copyright:PATRICK EWING ©1996 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:MILK. Where’s your mustache?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. | |
| Publication unresolved | 1998 | Original magazine print / tear-sheet | source | Seller dates this original magazine tear-sheet to 1998. The artwork is ©1996, so this is a later circulation of the 1996 MWYM ad, not a new 1998 creative. |
Patrick Ewing — MWYM 1996 — 'Have you seen me sweat?…' + whymilk.com
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Patrick Ewing — GM 1998
Images of this version
No image yet
Known collector variation
Printed tagline:got milk?
Known collector variation in Needs list.
Visible text / transcription
Slug / tagline:got milk?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Known variant | source | Known collector variation in Needs list. The collector listed it as a needed picture. |
More sources
Milk Ad Collecting Central — needs.html
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Better Homes & Gardens | Sep 1996 | Print ad | source | ||
| Family Circle | Jan 7, 1997; Feb 1, 1997 | Print ad | source | ||
| Good Housekeeping | Sep 1996; Oct 1996; Jan 1997 | Print ad | source | ||
| People | Sep 16, 1996; Sep 23, 1996 | Print ad | source | ||
| Redbook | Sep 1996; Jan 1997 | Print ad | source | ||
| Ebony | December 1997 | 55 | Magazine placement scan | source | Period placement recovered. The fine-print credit year is earlier than the issue date. |
More sources
Fetch the Paper period/dealer scan
Seller dates this scan 2000. Patrick Ewing ads ran over several years; the printed slug and contact line would show which printing this is.
source
Seller dates this scan 2000. Patrick Ewing ads ran over several years; the printed slug and contact line would show which printing this is.
source