Milk Mustache Database

The complete got milk? & Milk Mustache advertising archive — 1,400+ celebrity milk-mustache ads, posters, contest winners & merchandise, 1995 to today.

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Beyond the Mustache:this campaign carries no milk mustache. It is recorded separately so the main archive’s scope rule stays intact.
MilkPEP· 2020

Milk, the Official Drink of Halloween

Release year:2020
Sponsoring body:MilkPEP
Collections:Beyond the Mustache
Type:Seasonal campaign

Notes

A seasonal activation with Halloween-themed packaging labels, retail secondary displays and recipes, run in the autumn window alongside the Olympic partnership.

Earliest found use: MilkPEP retailer sell sheet “The Official Drink of Halloween — Dark, Delicious and Chilled to Thrill!” for an October 1–31, 2006 chocolate-milk promotion (milkdelivers.org, archived).

Evidence

Northeast Dairy magazine.

Northeast Dairy

More images of this ad — click to enlarge

Milk, the Official Drink of Halloween — C-Store / Drug Store Feature Incentive Program sell sheet, 2006

C-Store / Drug Store Feature Incentive Program sell sheet, 2006

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